| Product Manager Product Management is responsible for defining and supporting the building of desirable, feasible, viable, and sustainable products that meet customer needs over the product-market lifecycle. To do this, they collaborate with a wide range of people to identify and define customer needs, understand the Solution Context, and develop the Program Vision, Roadmap, and Features required to meet these needs. Then, they support the Agile Release Trains (ARTs) in delivering value through the Program Kanban and Continuous Delivery Pipeline. The primary responsibilities of product management fall into four main areas: * Meet business goals – Products and solutions must meet the economic business goals established by the portfolio - Developing a clear model of how the solution provides value to customers - Understanding the cost structure and in-license models of all components and suppliers - Creating any necessary pricing or revenue-generating elements and out-licensing models - Developing customer-centric ROI models that align with the value provided * Get it built – Product Managers collaborate with Agile Release Trains (ARTs) and Solution Trains to build the required functionality - Understand customer needs – Design thinking tools, ranging from personas, empathy maps, journey maps, and story maps are used to communicate these to the ARTs. - Ensure product completeness – Product management is responsible for ensuring the product is considered 'whole and complete' from a defined customer's perspective. - Develop and communicate the program vision and roadmap – Responsible for the roadmap, which illustrates how features are intended to be implemented over time. - Manage and prioritize the flow of work – Supports flow of work through program Kanban and into the program backlog, responsible for ensuring enough features are ready in the backlog at all times. - Participate in PI planning – During each PI, (PM) presents the vision, proposed features and upcoming Milestones. Responsible for approving PI Objectives and establishing business value. - Define releases and program increments – (PM) is primarily responsible for release definition as well, including new features, architecture, and allocations for technical debt. - Work with System Architect/Engineering to understand Enabler work –Collaborate with System and Solution Architect/Engineering to jointly sequence the Architectural Runway - Participate in demos and Inspect and Adapt (I&A) – Active participant in demos. Participate in assessing metrics and business value achieved in the Inspect and Adapt workshop. * Get it off the shelf – Product Managers collaborate with IT and business to ensure solutions are deployed to customers and users - Business enablement – (PM)s ensure that users have the information they need to communicate value and execute against the business objectives. * Leverage support – Product Managers ensure their offerings are supported and enhanced to create a continuous flow of value - Collaborating with customer experience and support – (PM) is responsible for working with the business to design and manage the right offerings - Manage supported versions – Product management is responsible for defining support policies, including End-of-Life (EOL). - Manage legal and compliance – Product management is responsible for working with legal and compliance professionals to ensure the product meets all necessary requirements. |
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